About the Brand

SPOTKICK Brand Guide

Welcome to the official SPOTKICK Brand Guide. Learn what drives our mission, what makes SPOTKICK unique, and how we bring together fun, family, and real soccer skill development. Whether you're a customer, coach, partner, or fan of the beautiful game, this guide gives you a deep look into who we are and what we stand for.

Mission Statement: To create unforgettable days through the beautiful game by bringing soccer families and friends together in a fun, competitive, and skill-building way — right in their own backyards. SPOTKICK transforms traditional soccer into an accessible, engaging game that connects generations and makes learning fun.

Vision Statement: To redefine how soccer is played recreationally by becoming the go-to backyard game for soccer lovers around the world — inspiring connection, joy, and skill development with every pass and reception of the ball.

Core Values

  • Connection Through Play – We believe time spent together playing games builds the strongest bonds.

  • Fun That Teaches – Our games are rooted in the belief that skill development doesn’t have to be boring.

  • Inclusive Competition – Whether you’re 10 or 50, new to soccer or seasoned, everyone can play SPOTKICK.

  • Simplicity & Accessibility – We bring the game to you — no giant field or intense physical exertion needed.

  • Family First – We’re a family brand, and our products are created with love, tested in our own backyard.

  • Focus on Essential Skills – SPOTKICK emphasizes the two most important and most overlooked skills in the game: passing and receiving. These make up the majority of touches in a soccer match, yet they are often the least exciting to train. Our games make learning and improving these critical skills fun, competitive, and game-realistic.

Brand Story

Born from a desire to keep playing and connecting through soccer even after injuries ended my professional career, SPOTKICK began in my backyard. What started as a simple way to have fun with my three boys evolved into a brand with a mission: give soccer lovers a real game that’s fun, competitive, and genuinely improves the essential skills of passing and receiving the ball.   After playing a basic version of SPOTKICK with my boys and seeing how quickly their skills improved, I knew I had to share it with families across the country — and now, around the world. That’s how SPOTKICK was born. 

SPOTKICK breaks down barriers — physical, generational, and skill-based — by making the sport accessible to everyone. Whether you’re a parent wanting to bond with your child, a coach looking to shake up practice, or a PE teacher trying to teach basic soccer skills, SPOTKICK is your answer.

Even our logo tells our story: it’s inspired by a real photo of my son, Jake, kicking a ball — a symbol of family, fun, and the beautiful game.

How SPOTKICK Builds Real Soccer Skills

SPOTKICK is more than just a fun backyard game — it’s a disguised training tool specifically designed to develop the two most essential skills in soccer: passing and receiving. Every element of the game encourages repetition, precision, and decision-making, which are the building blocks of a great first touch and quality ball control.

Why does this matter? Because a player’s ability to receive and pass the ball effectively determines their speed of play, vision, and overall influence on the game. Great players are consistently great at these simple but critical actions — and SPOTKICK helps players master them through engaging, game-like repetitions.

Key Skill Development Benefits:

  • First Touch Mastery – Players must read the ball, move to it, and control it using different body parts.

  • Passing Accuracy – Scoring requires clean, controlled passes to a target — reinforcing passing mechanics.

  • Decision-Making – Players must judge speed, spin, angle, and body positioning in real time.

  • Confidence on the Ball – Because there are no defenders, players can focus on clean technique.

  • Learn to Chip the Ball – This type of pass is difficult to master but a skill all elite players possess.

SPOTKICK turns technical development into a game that players want to play over and over again. When players are engaged and enjoying themselves, learning skyrockets. Kids don’t want to do boring drills — they want to have fun. Fortunately, fun and learning go hand in hand. The more they play, the more they improve — without even realizing it. It’s how skill development should feel — fun, intuitive, and competitive.